The Williamson County Public Affairs office took home two statewide awards for communication from the Texas Association of Municipal Information Officers (TAMIO) annual conference in Houston this month.
The office received the Award of Excellence in the category of Video – Special or One-Time Program Over 100,000. The video featured a virtual ribbon cutting for the Brushy Creek Regional Trail Phase V highlighting different sections of the trail to the tune of an original parody of “Be Our Guest.” The video format was needed as Williamson County was celebrating the grand opening for a newly constructed section of the regional trail during the COVID-19 pandemic when in-person events were not being held. The video received higher engagement than other posts on all social media platforms. Judges said it was cleverly executed with high marks on goals and objectives.
They also received the Award of Honor for Communications Planning for their five-year strategic communication plan. This plan was created to carry the department through several significant milestones coming over the next five years including the County’s 175th anniversary, a new website and brand refresh. Judges commented that the plan did a, “great job outlining the thorough process to determine the target audiences, as well as the tactics and strategies to reach them.”